AVOIDING COMMON MISTAKES IN BULK SMS MARKETING
Every business owner aims to get profits and growth in their business and as such they look for means to grow their business. One of such means is Bulk SMS Marketing which is to an extent the most effective marketing tool nowadays.
Are you not getting the desired results with your bulk SMS marketing campaign?
If your answer is Yes then probably there are some mistakes you are making while doing SMS Marketing.
So to help you with this, below are some common mistakes people make while sending out bulk SMS.
These common mistakes include:
- Not sending SMS at the right time: There is no perfect time when it comes to sending out messages but it is just much better if the messages are sent out at an appropriate time. Some customers would be upset and displeased when a message is sent at an inappropriate time especially if it is a promotional message. As the mobile phone is within arms length usually, time your SMS to be sent during the day so that it would be given the needed attention by your target audience.
So sending SMS at the right time is very important if you want to build a good rapport with your customers.
- Not sending the messages completely: Some senders exceed the 30-character limit of the variables. This SMS marketing mistake can have two repercussions. The information in the variable will get cut and sent as incom-plete. Your message can also not get delivered to your customers. The former is more usual as some SMS do not get to customers complete and may be missing vital information the message is supposed to convey.
You should ensure your message is short and precise entailing the right information for your bulk SMS marketing to be successful.
- Over sending and not sending quality messages: Another mistake that Business owners make in sending out Bulk Messages is over sending. They just think that if they send messages over and over again then they will get the attention of the targeted audience and achieve their goals. But this is not the case as if you’re too focused on the quantity then the quality will get compromised.
Hence, senders should ensure to send quality, concise and appealing messages that would interest customers immediately they see it.
- Not personalizing SMS: Personalization is key to the success of a bulk SMS campaign. Not personalizing text messages can result in them being ignored or deleted by the intended audience. To avoid this mistake, personalize your SMS by using the recipient’s name and other relevant information. This would make the recipient more comfortable and at ease with the message.
- Inadequate call-to-action: SMS should be clearly defined and include a clear call to action I.e it should be straight to the point. Whether it’s encouraging recipients to visit a website, make a purchase, or respond to the message, a strong CTA can improve engagement and drive desired actions.
So clear fully defining the purpose of your message will go a long way in getting the right engagement and attention from the recipients.
Conclusion
In conclusion, avoiding the mistakes discussed in this article can help to ensure that your bulk SMS campaign is successful.
So take the time to plan your campaigns carefully, segment your audience, and use a high-quality SMS provider. With a little effort, you can use bulk SMS marketing to reach your target audience and drive results for your business.
Looking for the right platform to help you avoid all these mistakes? Engagetext provides you with the right and effective platform for your bulk SMS marketing plan.
With Engagetext (engagetext.com) it will be easier to build a mutually rewarding relationship with your customers.
